Juliana "Juju" Hung started the jujumade blog in 2011 and eventually led to creating her own line. Hung was working full time as an industrial designer, which required her to be very precise and technical. What she creates is inspired by the potential of the material she is working with. Jujumade pieces are created with the idea that ceramics are used not just as accents, but also as playful features. Pieces can worn in multiple ways, allowing the owner to experiment and find their own look. Jujumade is made in Los Angeles.