LOQ was founded by duo Keren Longkumer and Valerie Quant in 2015. The intention is to redefine classics for the modern day woman. LOQ is derived from the surnames of Longkumer and Quant. The partners originate from opposite sides of the world, Valerie from Los Angeles and Keren from Nagaland. LOQ fuses California’s relaxed sensibility with the rich colors and textures of India.